Best Courses in Digital marketing & web analytics

Smart Pro Web Analytics & Digital Marketing Industry

best career courses in aptech hazra

India’s IT-BPM industry - $143 Bn in FY2016 YOY 8.5% growth. Sector expected to triple its current annual revenue by FY 2025,
Exports - $108 Bn, 10.3 % YOY growth Domestic – Estimated. $35 Bn, 3.2% YOY growth
India retained its spot as the world’s top sourcing destination with a share of 56% in FY2015
The industry employs nearly 3.7 million people
The industry employs nearly 3.7 million people

Aptech hazra a pioneer in IT industry

India’s digital advertisement market is expected to grow at a compound annual growth rate (CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020.*

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Career opportunities
  • SEO Professional
  • Digital Marketing Professional
  • Data Analytics Professional
  • SMO Specialist
Delivery pattern
  • 2 hours per day, 3 days a week
  • The course comprises of recommended practice hours for every module. Students are advised to self practice these hours at lab or home.
  • For practice at centre labs the student has to book lab in advance
Target Segment
  • Undergraduates/ Graduates
  • Working Professionals
  • Post Graduates, MBA
Course details:

Smart Professional program in Web Analytics & Digital Marketing trains students in one of the most in- demand skills in digital space today - Social Media Optimisation and Analytics. Social Media Optimisation helps organisations improve their organic search results, extend their reach and increase opportunities for people to link to their Business while Web analytics is a powerful tool that helps organizations improve customer satisfaction, identify patterns and trends, and make smarter business decisions.

Course Structure

Module Duration
(Instructional Hours)
Building Next Generation Web Sites 32
Financial Analysis using MS Excel 24
Optimize Web for Search Engines 12
Introduction to Social Media & SMO 24
Harnessing Social Media on Mobile 16
Online Advertising and Management 24
Display Advertising 24
Search Advertising 24
Web Analytics & Reporting 40
Project 2
Total Hours 222
Learning Objective
  • Design interactive Websites using HTML5, CSS3 and JavaScript
  • Optimize Websites using search engine tools
  • Use social media and SMO for interaction and communication and publicity
  • Use social media tools and techniques for mobile communication and publicity
  • Use Analytics to generate detailed statistics about a Website's traffic and traffic sources and measure conversions
  • Use Apps Reporting API to retrieve usage reports for your domain's hosted accounts
  • Analyse a Website's performance and generate reports using Analytics and Reporting tools
  • Develop a project to track the site statistics aligning to business objectives and goals
  • Learn types & technology of Digital advertisement to drive customer engagement & traffic on website
Dates: Presenter Manual
Module Duration
(Instructional Hours)
Presenter Manual availability
Building Next Generation Web Sites 32 21st April 2017
Statistical Analysis using MS Excel 24
Optimize Web for Search Engines 12
Introduction to Social Media & SMO 24
Harnessing Social Media on Mobile 16
Online Advertising and Management 24
Display Advertising 24
Search Advertising 24
Web Analytics & Reporting 40
Project 2
Dates: Books & Price list availability
Module Duration
(Instructional Hours)
Book Code Price list availability
Building Next Generation Web Sites 32 OV-HTM0024 Available
Financial Analysis using MS Excel 24 Not released May 2017
Optimize Web for Search Engines 12 OV-SEO0004 Available
Introduction to Social Media & SMO 24 OV-SMO0004
Harnessing Social Media on Mobile 16 OV-HSM0001
Online Advertising and Management 24 OV-GDA0001
Display Advertising 24 OV-OAD0019
Search Advertising 24 OV-OAS0001
Web Analytics & Reporting 40 WBB0096
Project 2 OV-PRG0150

Course


Smart Pro Web Analytics & Digital Marketing

Certificate Type


Certificate of Accomplishment

Certificate Name


Smart Professional – Web Analytics & Digital Marketing